Fast Lane Broadcasting

Don't be fooled. Fast Lane Broadcasting is the largest and fastest growing collection of automotive programming anywhere. We reach more viewers in a month than the top 5 car magazines in the United States. We see more audience during the week than Speed TV.



Our platform indepent business model, and out audience focus allows us to go wherever the action is… because our audience takes us their. We excite, entertain, and empower our viewers -- never restricting their choice -- and we grow dramatically because of it.

When most of us think of video on the Internet, we think of YouTube, and the array of insanity that captures the zeitgeist of the audience. And as fun, exciting, and entertaining as this new found world may be, it's almost completely adverse to the kinds of things that brands and advertisers want to associate themselves with.


That's where we come in.

We bring stability and safety to this chaotic, disorganized, and often times "questionable" sea of video content. By producing specifically for the Internet; reflecting the trends, desires, and passion of the community; packaging, scheduling, promoting, and positioning like television; and coupling that with a spectacular distribution model, we've created the perfect storm for advertisers, and more importantly the audience.

Our advertising products have been designed to deliver a quality message that's complimentary to our programming. We've taken the best broadcast experience, evolved it into a format suitable for short form programming, and created a platform to give your brand and products the proper halo they deserve.

Commercial Pods

We have a variety of ad products that follow the same capabilities of broadcast advertising. Video messaging. The most impactful way to message. Ever.

• 15 or 30 Second Commercial Units
• First Position/Global Avails
• End Position/Local Avails
• Cards, Overlays, and Lower Thirds

Sponsorships

In addition to standard ad units, we have a variety of additional sponsorship opportunities available for more integrated or more casual support, endorsement, or affinity between your messaging and our programming

• 5 Second "Top of Show" Billboards
• 5 Second Act Break Intros/Outros
• In-Program Sponsor Mention

Integration

Of course, for those looking to supercharge your race to the audience, we offer a huge array of custom programming, product integration, and endorsement packages. Since we work hard to be true to our audience, it takes time to develop these solutions, but if you really wanna get into the hearts and minds of our viewers, this is it.

• Custom Episodes/Mini-Series Specials
• Product Placement and Reviews
• On Location Shooting and Talent Integration

Web Inventory

Trackable. Measurable. Proven. On pages with ComScore/MediaMetrix ratings. On our sites. On our distribution partner sites. We've got the "spots & dots" inventory that your campaigns need.

• 728 x 90 Leaderboard
• 300 x 250 Medium Rectangle
• 160 x 600 Wide Skyscraper
• YouTube "Watch" Inventory
• Streetfire Custom Packages

Of course, one of the great things about the web is that nothing stands still. Things change.

Fast.

Thanks to the power of our Super Distribution platform, we've got advertising capabilities that could change your life. Since most of our partners support both emerging industry standards for video and overlay advertising units as well as a variety of more bleeding-edge "home grown" capabilities, no one else can offer the kind of targeting, segmenting and vectoring we can.

• Want to target your performance product to active enthusiasts and point them to the nearest installer? No problem.
• Want to focus your messaging exclusively on young drivers in the northeast and western United States? No problem.
• Want to deliver different creative based on geo/demo targeting, like the kind of stuff you can do with your current Internet ad server? No problem.

Want to know more?

Get in touch with us, and we'll tell you everything we know.

We've got members of our sales team in New York, Detroit, and Los Angeles who will be more than happy to help create a custom solution to meet your messaging needs.

New York

George Stewart
Next New Networks
419 Park Avenue South
Suite 900
New York, NY 10016

+1 212 779 4005
george@nextnewnetworks.com

Detroit

David Sauter
Next New Networks
Bloomfield Hills, MI 48301

+1 248 229 5723
david@nextnewnetworks.com


Los Angeles

Emil Rensing
Next New Networks
PO Box 1464
Venice, CA 90291

+1 213 291 1883
emil@nextnewnetworks.com

We know that this new frontier of broadcast advertising on the Internet can be confusing, so we've prepared some documents to help you get through it all.

What is…

If you're just coming up to speed with what we do, we've prepared the following documents to explain a little bit more about what we do, how we do it, and who is watching...

• What is Fast Lane Daily?
• What is Garage 419?
• What is VOD Cars?
• What is Bikini Driving School?

Media Kits

We're working hard to standardize the capabilities of our partners and the inventory they carry, but like we said... things change fast, so media kits aren't readily available. If you want to get an idea of our reach, flight availability, and rates, please contact a member of our sales team.

New York

George Stewart
Next New Networks
419 Park Avenue South
Suite 900
New York, NY 10016

+1 212 779 4005
george@nextnewnetworks.com

Detroit

David Sauter
Next New Networks
Bloomfield Hills, MI 48301

+1 248 229 5723
david@nextnewnetworks.com


Los Angeles

Emil Rensing
Next New Networks
PO Box 1464
Venice, CA 90291

+1 213 291 1883
emil@nextnewnetworks.com