Super Distribution
Our focus on always making the
audience happy has lead us to a key element of our growth.
It's the secret weapon we have that no one else has
cracked. It's called Super Distribution.
The Internet has empowered a generation of consumers to
have great control and choice in everything they do. From
ecommerce to media, the audience is in control. So why
would we limit our loyal viewers in their choices for
watching our hit shows?
We wouldn't, and we don't.
That's why our programming is available everywhere that
great video is experienced on the web. We're not gonna
create a player better than YouTube. We're not gonna create
a platform larger than Car Domain. We're not gonna start a
community better than Streetfire. We're not gonna publish
faster than Jalopnik, Winding Road or Auto Blog. We're not
gonna serve the rabid enthusiasts better than Team Speed,
Ferrari Chat, or 6 Speed Online.
So, let's make something that they're all proud to carry on
their sites, promote to their audience, and bring to their
advertising partners, too.
Our Partners
We pride ourselves in being available
in the most places of any regular creator or programming.
That's why we work with the top distribution services
online to deliver a comprehensive viewer experience for our
networks -- and advertising partners.
General Video Services
These guys are our
megaphone. A direct path to the mass market. And we're a
valuable asset in their programming array.
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| You Tube |
Break |
Meta Cafe |
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| AOL |
Yahoo! |
Veoh |
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| My Space |
Blip |
Joost |
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| Bebo |
Comcast |
UGO |
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| Imeem |
Pando |
Voxant |
Coming Soon
We're always adding new partners, and
will be announcing often, but here's a few we can't quite
keep to ourselves...
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| Hulu |
NBC.com |
About.com |
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| Odeo |
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Car Specific Partners
Automotive is tricky. It's
not really one big happy family. There's lots of different
kinds of car guys. And they don't always see eye to eye.
The good news is that it makes for the best experience for
the community of automotive enthusiasts. The bad news is
that it's more work for us. But, we're very far ahead of
the game in working with a variety of different kinds of
distribution partners.
Enthusiast Communities
We work closely with the
largest enthusiast communities online to bring a well
rounded programming slate to the most rabid of viewers.
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| Streetfire |
Car Domain |
Road Fly |
Automotive Blogs
Blogs are our friends. Our
relationships vary from blog to blog, but rest assured that
our best programming finds visible placement on some of the
top automotive blogs, including...
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| Jalopnik |
Autoblog |
eGM Car Tech |
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| Winding Road |
Driver's Side |
Left Lane News |
Car Video Portals
The home of the "quick fix",
these video portals cater exclusively to the
petrol-infected audience. Of course, Fast Lane Broadcasting
networks can be found there.
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| Wheels TV |
Speed TV |
Daily Car Clips |
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| DPC Cars |
GT Channel |
Top Red Line |
Car Forums
While we generally don't have formal
distribution arrangements with the array of niche
communities out there, we do have credibility as members of
those communities in the places where it counts. And when
we do something exciting for the community, you better
believe that we connect with audiences on some of the best
boards out there.
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| Team Speed |
Final Gear |
Super Speeders |
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| Ferrari Chat |
6 Speed Online |
New York Motor Club |
Not Just Online
We're not just focused on 'video on
the internet'. In fact, about 20% of our audience does not
consume our programming online. They find us on their TV.
They find us on their iPod, Zune, or Zen. And more and
more, they're finding us on their mobile devices. Thanks to
some very creative partners, we're reaching beyond the web…
and growing rapidly.
Devices
VOD Cars tarted life as a Video Podcast,
and 3 years in, we're still the #1 Automotive Podcast.
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| iPod + iTunes |
Zune |
Creative Zen |
Television
It may not be a linear broadcast
free-for-all, but it's measurable, desirable, and on the
big screen in your living room.
Mobile
Want to take it with you? You can, thanks to
our mobile partners.
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| Yuu Zoo |
Buzzwire |
Local Gateways
As the newspaper industry regains
their footing, more and more members of our audience rely
on their local newspaper web presence for the "hyper local"
news and information they crave. The audience moves, and so
do we.
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| Oregon Live |
nj.com |
Cleveland.com |
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| Michigan Live |
NOLA.com |
Philly.com |
More to Come
We're always adding more andmore
distribution partners, so check back often to see the
latest from Fast Lane Media...